Privacy Policy
Effective Date: September 3, 2026
Utah Valley Eye Center (“Utah Valley Eye Center,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you provide when you visit our website, communicate with us online, or use our online services.
This Privacy Policy explains how we may collect, use, disclose, and protect information obtained through our website and related online services.
This policy applies to information collected through our website and does not replace our Notice of Privacy Practices, which governs the use and disclosure of protected health information as required by the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable laws.
Information We Collect
Depending on how you interact with our website, we may collect information such as:
Your name
Email address
Telephone number
Mailing address
Information you submit through contact or appointment-request forms
Information you provide when communicating with our office
Information related to online payments or transactions
Technical information about your device and browser
Internet Protocol (IP) address
Website usage information
Information collected through cookies and similar technologies
Please do not submit sensitive medical information through a general website contact form unless specifically requested and provided through a secure method.
Health Information and HIPAA
Information related to your medical care may constitute protected health information (“PHI”) under HIPAA.
Our use and disclosure of PHI is governed by our Notice of Privacy Practices, not solely by this website Privacy Policy.
Our Notice of Privacy Practices explains how we may use and disclose medical information for purposes including treatment, payment, health care operations, appointment reminders, and certain activities permitted or required by law. It also explains your rights regarding your medical information.
You may request a copy of our Notice of Privacy Practices by contacting our office.
How We Use Information
We may use information collected through our website to:
Respond to inquiries and requests
Contact you regarding appointments or services
Provide information you request
Improve our website and online services
Understand how visitors use our website
Maintain website security
Process transactions or payments
Communicate with you about our services
Comply with applicable laws and legal obligations
Prevent fraud, misuse, or unauthorized activity
Where information is protected health information under HIPAA, we will handle it in accordance with applicable privacy laws and our Notice of Privacy Practices.
Information Sharing
We may share information with service providers and other third parties when reasonably necessary to operate our website, provide requested services, process transactions, maintain technology systems, or perform other legitimate business functions.
We may also disclose information when required or permitted by law, including in response to valid legal processes, governmental requests, or to protect the rights, safety, and property of Utah Valley Eye Center, our patients, or others.
We do not sell your protected health information.
Third-Party Services
Our website may contain links to or integrate with third-party websites, applications, payment processors, patient portals, scheduling systems, analytics services, advertising platforms, or other services.
These third parties may collect or process information according to their own privacy policies. Utah Valley Eye Center is not responsible for the privacy practices of third-party websites or services that we do not control.
Security
We take reasonable administrative, technical, and physical measures designed to protect information maintained by us from unauthorized access, use, alteration, or disclosure.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
Children’s Privacy
Our website is intended for a general audience and may provide information about eye care for children and families. We do not knowingly use this website to collect personal information from children for purposes prohibited by applicable law.
If you believe a child has provided personal information through our website inappropriately, please contact us.
Your Choices
You may choose not to provide certain information through our website. However, some information may be necessary for us to respond to your request or provide a particular service.
You may also manage certain cookie or browser settings through your web browser or available cookie-management tools.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or services.
When we make changes, we will update the Effective Date at the top of this page. Your continued use of the website after an updated policy is posted constitutes your acknowledgment of the updated policy to the extent permitted by law.
Contact Us
If you have questions about this Privacy Policy or our website privacy practices, please contact us:
Utah Valley Eye Center
1055 N. 300 W., Suite 204
Provo, UT 84604
Phone: (801) 357-7373
Email: info@utahvalleyeye.com
For questions specifically concerning the privacy of your medical information, please contact our Privacy Officer at (801) 852-9305 or mclayton@utahvalleyeve.com.
Notice of Privacy Practices
This website Privacy Policy is not a substitute for our HIPAA Notice of Privacy Practices. Patients may request a copy of our current Notice of Privacy Practices from Utah Valley Eye Center.